The ranking of the most valuable brands in the world was updated and showed that Apple continues to lead the list, valued at US$ 880.4 billion. Just behind Steve Jobs’ brand are Google, valued at US$ 577.7 billion, and Microsoft, with US$ 501.8 billion, according to Kantar BrandZ and disclosed in recent days.
However, despite the leadership, the result of the apple brand, in practice, means that the company ended up having a 7% devaluation in relation to the 2022 result.
The top 10 still brings Amazon and Tencent as companies directly associated with technology, with brand values estimated at US$ 468.7 billion and US$ 141.0 billion, respectively. In addition, Visa and MasterCard, which maintain robust digital operations, are also on the list.
Thus, the director of Kantar BrandZ, Martin Guerrieria, declared in a note released by the company that there is a long-term growth trend for brands. In short, according to him, this trend started after the 2008 global financial crisis, was interrupted during the pandemic and is now back. “The world’s most valuable brands remain as highly regarded as ever,” he said.
Check out the full list of the world’s most valuable brands below.
- Apple (US$ 880.4 billion)
- Google (US$ 577.7 billion)
- Microsoft (US$ 501.8 billion)
- Amazon (US$ 468.7 billion)
- McDonald’s (US$ 191.1 billion)
- Visa (US$ 169.1 billion)
- Tencent (US$ 141 billion)
- Louis Vuitton (US$ 124.8 billion)
- MasterCard (US$ 110.6 billion)
- Coca-cola (US$ 106.1 billion)
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