Coupang LLC (NYSE:CPNG) shares surged to a new 52-week high, touching $27.89, as investors responded favorably to the company’s recent performance and strategic direction. The South Korean e-commerce powerhouse now boasts a market capitalization of $51 billion, fueled by nearly 21% revenue growth over the past year.
This recent rally marks a strong rebound for Coupang, whose stock has experienced notable volatility in the last 12 months. The company’s share price has climbed 22.4% over the past year, signaling growing investor confidence in its long-term potential and execution of key initiatives.
In its first-quarter 2025 earnings report, Coupang posted results that came in just below Wall Street expectations. The company reported earnings per share of $0.06, slightly under the projected $0.07, and revenue of $7.91 billion, short of the $8.03 billion estimate.
Despite missing estimates, the company delivered robust financial metrics. Operating income soared 300% year-over-year, while gross profit margin improved by 217 basis points—indicating strong operational efficiency and cost management.
Coupang also unveiled a $1 billion share repurchase plan, reinforcing its commitment to shareholder returns. This buyback program aligns with the company’s broader capital allocation strategy, aimed at enhancing shareholder value and maintaining long-term competitiveness.
Morgan Stanley responded positively to Coupang’s performance, reiterating an Overweight rating and raising its price target to $32. The firm praised the company’s resilience amid market headwinds and projected a 41% increase in adjusted EBITDA for the full year. In particular, Morgan Stanley highlighted Coupang’s Taiwan operations as a potential driver of future growth.
The combination of strategic execution, expanding regional operations, and strong financial performance has reinforced investor enthusiasm for Coupang, pushing the stock to new highs and positioning it for continued momentum.