SRM Entertainment (NASDAQ:SRM) shares gained 8% after the company announced it has successfully deployed over 365 million TRON (TRX) tokens into JustLend, a decentralized finance platform, as part of its broader $100 million TRON treasury strategy.
The staking initiative enables SRM to earn an annualized yield of up to 10%, combining standard staking returns with energy rental income. The move comes shortly after SRM committed nine figures to building out its crypto treasury, which the company claims makes it “the largest publicly traded holder of TRON tokens in the world.”
As part of the strategy, SRM is leaning into blockchain innovation to unlock value for shareholders, and sees significant potential in the evolving landscape of decentralized finance and digital assets.
“The TRON treasury strategy continues to unlock new value for our shareholders. We expect SRM to benefit as Blockchain technology gains wider adoption globally. TRON is an industry leader for cross border settlement in US dollar stablecoin which is great for our shareholders,” said Rich Miller, Chief Executive Officer of SRM.
To guide its new blockchain-focused direction, SRM has named Weike Sun as Chairman of its Board and added TRON founder Justin Sun to its strategic advisory board.
In line with its crypto-first vision, the company announced plans to introduce a dividend policy tied to its TRX holdings and intends to rebrand itself as “TRON Inc.”, signaling a firm pivot toward digital asset infrastructure and blockchain-powered financial innovation.