Apple Inc. (NASDAQ:AAPL) shares rose 2% on Tuesday, building on gains from the previous day, after reports surfaced that the tech giant is exploring the use of external AI technology to enhance its Siri voice assistant.
Bloomberg reported that Apple has been in talks with AI companies Anthropic and OpenAI about potentially integrating their large language models into a new version of Siri. The company has reportedly requested these firms to train tailored models that could operate on Apple’s cloud infrastructure for testing.
This development signals a notable change in Apple’s AI approach, as the company currently relies primarily on its proprietary Apple Foundation Models for AI features. Until now, Apple had planned to launch an updated Siri powered by its own technology in 2026.
Despite the stock’s upward movement, some analysts are cautious about this strategic pivot. Kc Rajkumar, an analyst at Lynx Equity Strategies, suggested the news could be a sign that Apple’s AI team is encountering challenges with internal development.
“AAPL stock’s knee jerk reaction yesterday to the UPSIDE may have been premature. We think the implications of the media report are to the DOWNSIDE,” Rajkumar said.
He added that adopting OpenAI’s technology might force Apple to abandon its plan to run AI data centers on Apple silicon chips, potentially making it a customer of NVIDIA (NASDAQ: NVDA). This shift could increase Apple’s capital expenditures, impact free cash flow, and affect its stock buyback and dividend strategies.