SEGG Media Corporation (NASDAQ:SEGG), formerly known as Lottery.com Inc., has announced a major investment in Veloce Media Group, a fast-growing digital platform at the crossroads of sports, gaming, and entertainment. The move is part of SEGG’s wider strategy to build a dominant presence in immersive and next-generation media.
The partnership will be overseen by Sports.com, a division of SEGG Media, and represents a key piece in the company’s buy-and-build strategy. The investment values Veloce at £40 million ($53 million USD) pre-money and will be completed in two tranches, with SEGG holding a call option to acquire a majority 51% stake.
Expanding into Next-Gen Sports and Global Fanbases
Founded in 2018, Veloce Media Group operates one of the world’s largest racing and gaming media ecosystems, boasting 750 million monthly digital views and a strong following among Gen-Z and millennial audiences. The company generated £12.8 million ($17.5 million USD) in revenue in its last fiscal year.
Veloce recently acquired Quadrant, a disruptive motorsport and lifestyle brand co-founded with F1 driver Lando Norris, further bolstering its content capabilities and cultural relevance.
SEGG Media Chairman and CEO Matthew McGahan said the investment aligns with the company’s new focus on motorsports and soccer as growth pillars. “We see motorsport as a platform with scale, global reach, and storytelling potential. With Veloce in the family, we’re accelerating our commitment to original content, sponsorships, and immersive experiences through Sports.com Studios.”
A Strategic Fit for the Middle East and Global Expansion
Majed Al Sorour, President of Sports.com and former CEO of LIV Golf, highlighted the partnership’s significance for the Middle East, where esports and gaming engagement is among the highest globally. “Saudi Arabia alone has over 23 million gamers—nearly 70% of the population. With major global esports events happening here, this investment places SEGG Media and Sports.com at the heart of the world’s fastest-growing digital sports economy.”
Jack Clarke, Chief Strategy Officer at Veloce, added, “With SEGG Media’s backing, we’re well positioned to scale operations and continue innovating in sports entertainment.”
Leadership and Vision
Veloce is led by CEO Daniel Bailey and supported by a seasoned board, including former Marussia F1 CEO Andy Webb and investment veteran Darryl Eales, who previously oversaw over £1.2 billion in capital gains at Lloyds Development Capital.
Bailey said the partnership marks a new chapter: “Together with SEGG Media and Sports.com, we’ll accelerate growth, deepen fan experiences, and unlock substantial commercial opportunities.”
About Veloce Media Group
Based in London, Veloce spans esports, sustainable motorsport (via FIA Extreme H), content creation, and a vast media network. The company partners with top-tier brands such as Mercedes-AMG, Ferrari, McLaren, VISA, and E.ON, leveraging its platform to create dynamic, athlete-driven content and premium merchandise.
For more, visit velocemediagroup.com.
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