Pop Culture Group Co Ltd (NASDAQ:CPOP) saw its stock jump 25% following the announcement of its strategic entry into the cryptocurrency sector, with a rollout planned for July 2025.
The Chinese cultural content and events company said it intends to embed crypto payment solutions into its core operations, aiming to reduce transaction costs and speed up settlements—particularly across its global ticketing and merchandise platforms.
The company’s cryptocurrency initiative is built around three central goals: establishing an efficient digital payment system, incorporating crypto technology across its offline events and digital collectible platforms, and using the blockchain’s token-based architecture to drive long-term innovation.
“The technological architecture and token-based economic model of cryptocurrencies demonstrate significant commercial application value,” said Mr. Huang, CEO of Pop Culture Group. He noted that crypto’s streamlined transaction capabilities would be “instrumental in building the next generation of cultural consumption infrastructure.”
According to the firm, this move reflects both a strategic asset reallocation and the foundation for a broader cultural technology ecosystem. The transition is seen as a step toward enhancing its market adaptability and digital innovation footprint.
While the company confirmed that implementation begins in July 2025, it has not yet disclosed further operational or technical specifics.
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