Apple Inc. (NASDAQ:AAPL) announced the launch of AppleCare One, a new subscription insurance service that protects up to three devices for $20 per month.
The plan includes battery replacements, 24/7 customer support, and coverage for accidental damage such as drops and spills. Customers wishing to add more devices beyond the initial three can do so at $6 per device monthly.
Users can sign up for AppleCare One via their iPhone, iPad, Mac, or at Apple retail stores. The service will roll out across the United States starting Thursday.
AppleCare One covers all products already eligible under Apple’s existing AppleCare+ program, including iPhones, iPads, Macs, Apple Watch, the Vision Pro headset, displays, headphones, Apple TV, and HomePod speakers. The plan allows customers to mix and match any combination of devices without increasing the base price.
This move underscores Apple’s increasing emphasis on its services division, which encompasses the App Store, iCloud, Apple TV+, and music streaming. The services segment is projected to generate over $100 billion in revenue this year, ranking as Apple’s second-largest revenue stream after the iPhone.
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