Weibo Corporation (NASDAQ:WB) saw its shares rise 4.18% in pre-market trading on Thursday after reporting stronger-than-expected second-quarter results, driven by steady performance in its advertising segment.
The Chinese social media company posted adjusted earnings per share of $0.54 for Q2 2025, well above analysts’ estimate of $0.43. Revenue reached $444.8 million, exceeding the consensus projection of $439.68 million and marking a 2% year-over-year increase. Advertising and marketing revenues, which make up most of Weibo’s business, grew 2% YoY to $383.4 million.
“We delivered solid performance this quarter,” said Gaofei Wang, CEO of Weibo. “On the monetization front, our advertising business exhibited solid trend this quarter, leveraging our strengths in new product launch marketing and our capability to capture advertising budget during the e-commerce season.”
Operating margin expanded to 33% from 31% in the same quarter last year, while operating income rose 8% YoY to $145.6 million. Advertising revenue from Alibaba climbed 10% to $35.7 million, driven mainly by heightened marketing activity around the June 18 e-commerce festival.
User engagement remained strong, with 588 million monthly active users and 261 million average daily active users in June 2025. Revenue from value-added services fell slightly, decreasing 2% YoY to $61.4 million.
Weibo continues to enhance its platform by integrating social products and upgrading its recommendation algorithms to boost engagement. The company also reported significant growth in its AI-powered intelligent search community, which has increased overall search activity on the platform.
As of June 30, 2025, Weibo held $2.11 billion in cash, cash equivalents, and short-term investments, providing it with solid financial flexibility.
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