American Rebel Holdings, Inc. (NASDAQ:AREB), the company behind American Rebel Light Beer, announced a new distribution agreement with Budweiser of Asheville, Inc., bringing the brand into Western North Carolina, a region renowned for its rich beer culture and strong community ties. This partnership reflects American Rebel Beverages’ strategy to collaborate with distributors who share its dedication to quality, authenticity, and growth.
Todd Porter, President of American Rebel Beverage, commented:
“American Rebel is getting the top distributors of our choice, and we are overwhelmed with the response. Getting the right distribution partners, like Budweiser of Ashville, Inc. is key to a successful beverage launch, and American Rebel is the right beer at the right time. Our ‘better for you’ ingredients and the brand’s authenticity make this an easy decision for partners who value quality. The pace of these distribution announcements is increasing, which should lead to better-than-expected account growth for the remainder of the year and throughout 2026. It’s truly an exciting time to be at American Rebel.”
Budweiser of Asheville, Inc., founded in 1967 and independently owned by the Wood family since 1985, has long been a cornerstone of Western North Carolina’s beverage market. Serving a 12-county area including Asheville, Hendersonville, and Waynesville, the company has built a reputation for exceptional service and extensive market expertise. While anchored by Anheuser-Busch brands like Budweiser and Michelob, Budweiser of Asheville, Inc. has increasingly embraced local craft brews, including Asheville Brewing Co., Green Man Brewing, Nantahala Brewing Co., and Bold Rock Hard Cider.
Known for its community engagement and strong distribution network, Budweiser of Asheville, Inc. ensures American Rebel Light Beer reaches high-traffic retail locations, independent shops, grocery chains, and local taprooms. The company employs roughly 100–130 people, combining a mid-market focus with hands-on service.
American Rebel’s Growing Distribution Network
American Rebel Light Beer continues its nationwide expansion, now available in 14 states, including Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana, Virginia, Mississippi, Minnesota, and now Western North Carolina. Each partnership is carefully selected to align with distributors who share the brand’s commitment to quality, authenticity, and patriotism.
Andy Ross, CEO of American Rebel Holdings, Inc., added: “We’re more than a beer—we’re a symbol of American heritage and pride. As one of the fastest-growing beverage brands in the nation, we proudly showcase our patriotic spirit right on the can. It’s a call to action: stand tall, speak proudly, and celebrate the values that unite us. Our partnership with Budweiser of Asheville, Inc. reflects our commitment to precision execution and strategic alignment. Rebel Light Beer is choosing partners who amplify our vision and deliver real results. This is just the beginning of our rise to becoming America’s next iconic beverage brand. Rebel Up America!”
About American Rebel Light Beer
American Rebel Light Beer is crafted as a premium domestic light lager: all-natural, crisp, clean, and bold, with roughly 100 calories, 3.2 grams of carbohydrates, and 4.3% alcohol per 12 oz serving. Brewed without added supplements or common mass-produced beer sweeteners like corn or rice, it provides a lighter option for beer lovers seeking balance without sacrificing taste.
For more information on American Rebel Light Beer, visit americanrebelbeer.com or follow @AmericanRebelBeer on social media.
About American Rebel Holdings, Inc.
American Rebel Holdings, Inc., originally a designer and marketer of branded safes and personal security products, has grown into a patriotic lifestyle company with offerings in beer, branded safes, apparel, and accessories. The launch of American Rebel Light Beer marks its successful entry into the beverage sector.
American Rebel Holdings stock price
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