Locafy Limited (NASDAQ:LCFY) saw its stock surge 50% after reporting promising initial outcomes from its newly implemented artificial intelligence sales team.
The company, a provider of location-based digital marketing solutions, revealed that its pilot AI sales campaign delivered 18 meetings, 130 warm leads, and several proof-of-concept deployments over just four days. The initiative targeted 900 digital marketing agencies in Australia, using solely AI-generated SMS communications.
Locafy reported a 12.5% conversion rate among agencies that engaged with the AI Sales Team, with 652 two-way SMS conversations totaling over 1,650 messages. The company also highlighted 100% attendance at AI-generated meetings, with conversion rates exceeding 50%.
“These initial results highlight the power of our AI sales engine in driving both partner acquisition and customer engagement,” said Gavin Burnett, CEO of Locafy. “Our go-to-market strategy is straightforward and scalable: use AI to generate high-quality leads, connect those leads directly with our partners, and deliver Locafy’s technology to power their success.”
The SaaS company noted that the AI initiative has already secured opportunities with a national home services franchise of over 700 franchisees and a large digital agency with 450 clients.
Locafy plans to expand this AI-driven partner acquisition strategy across its database of 55,000 U.S. agencies, which the company believes could become a major growth engine for both its business and its partners.
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