U.S. online brokerage Robinhood Markets (NASDAQ:HOOD) is stepping into social media with the launch of Robinhood Social, a new in-app platform designed specifically for investors, the company announced Wednesday.
The feature will allow users to share verified trades, track the activity of other investors, and participate in strategy conversations, drawing inspiration from Reddit’s WallStreetBets and other social trading platforms like X.
“This is the first social platform where you can trade across stocks, options, futures, crypto, and prediction markets, all without switching apps,” Robinhood said in a statement.
The company noted that Robinhood Social will showcase trades by influential market participants, including politicians, corporate insiders, and hedge funds, using publicly available information.
Initially, access will be limited to a select group of U.S. customers early next year, with plans to expand availability later. The service will come at no extra cost.
In addition, Robinhood announced updates to its desktop platform, Robinhood Legend, including custom financial indicators, overnight index options, and broader futures trading, all supported by its AI assistant, Robinhood Cortex.
This move reflects Robinhood’s ongoing strategy to evolve beyond a brokerage service into a comprehensive financial “superapp.”
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