Octane11 has announced its integration with LinkedIn’s newly launched Company Intelligence API, offering B2B marketers enhanced attribution and analytics capabilities. In pre-release testing, Octane11 evaluated match rates, engagement statistics, and costs before and after access to the new API. The results showed that, on average, customers experienced a threefold increase in account visibility and a 4.4x rise in engaged target accounts.
“This new integration gives Octane11 clients a clear view of LinkedIn’s full business impact, revealing more than 2x the pipeline and revenue influence than they could measure before,” said Dan Rosenberg, Founder & CEO of Octane11. “We’re also seeing huge improvements in other key metrics like cost per engagement and overall reach.”
In addition to Octane11’s independent analysis, LinkedIn shared results from tests conducted across all LinkedIn and B2B Attribution & Analytics Partners, revealing:
- 287% more companies reached
- 75% more MQLs influenced
- 96% more SQLs influenced
- 43% reduction in cost per acquisition
“The new Company Intelligence API has given us a step-change in visibility,” commented Lynn Tornabene, CMO/CPO at Anteriad, a client of Octane11. “We’ve seen dramatic increases in target account reach and engagement, as well as more opportunities influenced by LinkedIn Ads. It’s exciting to have this level of clarity on LinkedIn’s impact.”
B2B marketers interested in leveraging the integration can reach out to Octane11 at [email protected].
About Octane11
Octane11 is an AI-driven marketing analytics platform tailored exclusively for B2B companies. It integrates paid, owned, and earned marketing, sales, and product usage data to provide instant insights. The platform helps B2B agencies and enterprises with revenues above $50M improve marketing efficiency by 10x, generate 5x more sales leads, and benchmark performance against 25 industry standards. Supported by leading VCs and industry experts, Octane11 empowers top B2B enterprises and agencies to break down data silos and transform every digital interaction into actionable intelligence. More information is available at www.octane11.com.
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