Ryvyl Inc (NASDAQ:RVYL) stock jumped 65.5% in premarket trading Wednesday following the announcement of a definitive agreement to merge with RTB Digital, a privately held Web3 digital media SaaS company.
The merger will integrate Roundtable’s digital media platform with Ryvyl’s payment infrastructure, aiming to accelerate revenue and distribution growth for Roundtable’s premium media clients, which include Yahoo, TheStreet, and Paris Saint-Germain football club. The transaction is expected to close by the end of 2025, pending stockholder approval and other standard closing conditions.
According to the agreement, Ryvyl shareholders will own 15.15% of the combined entity, while RTB Digital shareholders will hold 84.85%. The deal values the pre-money enterprise of the merged companies at $41.25 million.
James Heckman, Roundtable’s founder and serial media entrepreneur, will take on the role of CEO after closing. Meanwhile, Ryvyl’s current CFO, George Oliva, has been named interim CEO and Chairman during the transition following the retirement of the existing CEO.
RTB Digital contributes notable technology expertise to the merger, including talent such as Eyal Hertzog, founder of Bancor and inventor of the DeFi protocol, and Bill Sornsin, a former senior product leader at Microsoft. The company has already raised $33 million in new capital to support its digital media platform.
“This transaction reflects a deliberate, long-term approach to integrating digital assets, and our planned merger partner pledged to contribute over $30 million BTC to our treasury,” said Oliva. “Bitcoin is a promising reserve asset class that complements our goal of strengthening our balance sheet to position the company for growth digital media platform innovation.”
Following the merger, the combined company will be renamed RTB Digital, Inc., doing business as “Roundtable,” with Walton Comer serving as Chairman. Stockholders are expected to receive the proxy in October, with the meeting scheduled for Q4 2025.
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