Fair Isaac Corp. (NYSE:FICO) shares fell 3.2% in premarket trading Wednesday after Equifax announced competitive pricing for its VantageScore 4.0 credit scoring service.
Equifax said it will offer mortgage credit scores through VantageScore 4.0 at $4.50 per score until the end of 2027, a move seen as a direct challenge to the long-dominant FICO credit scoring model.
The pricing announcement, made Tuesday, prompted an immediate selloff in Fair Isaac shares during postmarket trading, as investors reacted to the potential threat to FICO’s market share.
Fair Isaac has long been recognized for its FICO credit score, the industry benchmark used by lenders, banks, and financial institutions to assess consumer creditworthiness.
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