Shares of Brag House Holdings Inc (NASDAQ:TBH) plunged 27.5% in premarket trading Monday after the company unveiled a definitive merger agreement with House of Doge, the official commercial arm of the Dogecoin Foundation.
The reverse takeover, approved unanimously by both companies’ boards, aims to accelerate mainstream Dogecoin adoption and bring greater institutional structure to its utility. Under the agreement, Brag House will acquire House of Doge, forming a digital asset management platform with multiple revenue streams.
The combined entity will be backed by more than $50 million in investment capital and gain access to further funding sources. It will operate with approximately 837 million Dogecoin—including 107 million in the 21Shares Swiss ETP and more than 730 million held in the Official Dogecoin Treasury.
Marco Margiotta, CEO of House of Doge, will lead the merged company, while current Brag House CEO Lavell Juan Malloy II will remain on the board of directors. The deal is expected to close in early 2026, pending shareholder approval and customary conditions.
“This merger elevates our union of vision and capability,” said Malloy. “By embedding Dogecoin into the fabric of Gen Z’s experiences, across college campuses, sports, gaming, and communities, we are not merely creating new business lines; we are unlocking a multi-billion-dollar avenue to mainstream digital currency acceptance.”
The merger combines House of Doge’s 20-year exclusive partnership with the Dogecoin Foundation and Brag House’s Gen Z engagement ecosystem, which spans gaming, college sports, and digital media. The new entity plans to generate recurring revenue through payment infrastructure, merchant services, licensing, data insights, and treasury activities.
As part of the transaction, Brag House will issue about 594 million shares of common stock, with House of Doge becoming the majority shareholder upon completion.
Brag House Holdings stock price
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