Autohome Misses Q3 Revenue Target as Marketplace Growth Balances Weak Leads Business

Autohome Inc. (NYSE:ATHM) reported third-quarter 2025 results on Thursday that were broadly in line with expectations, as robust marketplace expansion offset continued weakness in its leads generation services.

Revenue came in at RMB 1.78 billion ($249.8 million), essentially flat from the prior year and slightly below analyst estimates. Adjusted earnings per ADS were RMB 3.45 ($0.48), narrowly topping the forecast of RMB 3.42. Shares slipped 0.08% in premarket trading following the report.

Autohome’s online marketplace and other revenue jumped 32.1% year-over-year to RMB 816.4 million ($114.7 million), reflecting the company’s growing strength in new retail and digital commerce. However, this was largely offset by a sharp 20% decline in leads generation services, which fell to RMB 663.7 million from RMB 830.7 million a year earlier, mainly due to fewer paying auto dealers.

Operating profit improved markedly to RMB 147 million ($20.7 million) from RMB 82.6 million a year earlier, driven by cost efficiency and better product mix. Still, adjusted net income fell to RMB 406.9 million ($57.1 million) from RMB 497.2 million in the same period of 2024, reflecting higher investment in innovation initiatives.

“In the third quarter, we continued to advance our AI and O2O strategies,” said Mr. Chi Liu, Chairman and CEO of Autohome. “We significantly strengthened the integration of AI technologies with our products, fostering business innovation while enhancing both user experience and customer operational efficiency.”

Autohome’s board of directors declared a cash dividend of $1.20 per ADS, totaling around RMB 1 billion ($141 million). The company also reported having repurchased 5.48 million ADSs worth $145.9 million as of October 31, 2025.

As of September 30, 2025, Autohome maintained a solid balance sheet, with cash and short-term investments totaling RMB 21.89 billion ($3.08 billion), underscoring its strong financial resilience and ability to fund future growth initiatives.

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