Weibo Corporation (NASDAQ:WB) rose 2.5% on Tuesday after the Chinese social media platform posted third-quarter earnings that aligned with analyst expectations, even though revenue came in slightly below forecasts and declined from a year earlier.
The company delivered adjusted earnings of $0.42 per share, in line with consensus estimates. Quarterly revenue totaled $442.3 million, just shy of the $447.31 million forecast and representing a 5% year-over-year drop.
Advertising and marketing sales — Weibo’s primary revenue stream — slipped 6% from the prior year to $375.4 million. Meanwhile, value-added services provided a modest boost, rising 2% to $66.9 million.
“We are pleased with our progress made in our intelligent search front,” said Gaofei Wang, CEO of Weibo.
“On the user product front, we have completed homepage information feeds product revamp, with recommendation feed as the main product interface to enhance users’ content consumption scale and efficiency.”
Weibo continued to maintain a large and stable audience, reporting 578 million monthly active users and 257 million daily active users in September 2025. Its non-GAAP operating margin came in at 30%, down from 35% a year earlier.
The company attributed part of the revenue decline to weaker advertising from categories that saw a temporary boost in the prior year due to the Paris Olympic Games, particularly food and beverage advertisers.
However, this was tempered by strong momentum in e-commerce and automotive ads. Notably, ad spending from Alibaba jumped 112% year over year to $45.5 million.
Weibo closed the quarter with a robust liquidity position, holding $2.04 billion in cash, equivalents, and short-term investments as of September 30, 2025.