Bragg Gaming Group (NASDAQ:BRAG) has unveiled a restructuring initiative that will see roughly 12% of its global workforce reduced, as the iGaming technology company looks to streamline costs and accelerate its path to improved profitability.
The company said it expects to record restructuring charges of about €1.0 million in the first quarter of 2026, largely linked to employee termination costs. Bragg estimates that the headcount reduction, together with other restructuring measures, will deliver annualized cash savings of approximately €4.5 million.
The changes form part of a broader AI-driven transformation, with Bragg aiming to position itself as an “AI-First company by 2027.” Under this strategy, the group is targeting AI-enhanced features in more than 90% of its product launches, while expecting over 75% of its operational workflows to be influenced by artificial intelligence by that time.
“Given the increasingly complex regulatory compliance requirements, recent tax headwinds across key regions, emerging market opportunities, consolidation in the market and our increased focus on short-term profitability, we needed to take this step now of restructuring the Company’s staffing,” said Matevz Mazij, chief executive officer at Bragg.
Mazij added that the company believes it is “currently undervalued by the market,” and that strengthening cash profitability should help address this perception while also positioning Bragg to participate in potential industry consolidation.
Bragg said it will share further details on its updated operating model and its strategic priorities for 2026 when it releases preliminary unaudited results for the year ended December 31, 2025.
Based in Toronto, Bragg provides iGaming content and platform technology to both online and land-based gaming operators. The company is active in more than 30 regulated iCasino markets worldwide, including the United States, Canada, Latin America and Europe.