Shares of Warby Parker (NYSE:WRBY) surged around 10% on Tuesday after a Bloomberg report pointed to rapidly growing demand for AI-enabled smart glasses.
The rally followed reports that Meta Platforms (NASDAQ:META) and EssilorLuxottica (EU:EL) are in talks about potentially doubling production capacity for their AI-powered smart glasses by the end of the year, reflecting strong consumer uptake of the technology.
Warby Parker appears to be riding a wave of investor optimism tied to the expanding smart eyewear market. The company’s existing partnership with Google on AI glasses development has placed it squarely within the broader ecosystem of AI-driven wearables, boosting its appeal amid renewed interest in the segment.
The Bloomberg report underscores accelerating adoption of smart glasses as artificial intelligence capabilities improve, reviving momentum in a category that had previously struggled to gain traction. The potential capacity expansion by Meta and EssilorLuxottica suggests confidence that demand will continue to grow.
Trading activity in Warby Parker shares was notably higher than usual, as investors reacted swiftly to the implications of stronger demand across the smart eyewear space.