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Hybrid AdTech firm Specificity (USOTC:SPTY) is entering 2026 with momentum after announcing a series of financial and operational milestones that underscore its shift toward sustainable profitability and rapid expansion. In an industry grappling with fraud and inefficiency, the company’s focus on bot-free, intent-based digital marketing is resonating with brands looking for measurable results.
In November 2025, Specificity reached positive operating cash flow ahead of schedule, driven by a surge in new client acquisitions during the fourth quarter. The company added more than $400,000 in annual run-rate revenue in December alone, a pivotal signal of durable growth.
“Our focus on human-verified, bot-free targeting is resonating with brands seeking real results,” said CEO Jason Wood. “By eliminating waste from fraudulent traffic, we’re not only boosting client ROI but also building a resilient business model that positions us for long-term success.”
A Standout Win in Travel
One of the company’s most notable achievements came from a partnership with the third-largest travel website in Europe, which generates over $75 million in annual revenue. In its inaugural month, Specificity’s AI-powered ad verification and intent data technologies delivered a striking 38X internal rate of return (IRR) through precise, fraud-free targeting.
The campaign is emblematic of Specificity’s cross-industry impact. Clients in sectors ranging from travel and e-commerce to solar energy and retail have reported traffic increases of up to 217%, sharp gains in lead generation, and revenue growth in the hundreds of thousands of dollars.
Building a Full-Stack AdTech Challenger
To further accelerate its trajectory, Specificity recently signed a Letter of Intent with Blackpearl Group to develop what it calls the world’s only fully integrated AdTech stack. The partnership aims to challenge Big Tech’s ad ecosystems by combining Specificity’s audience resolution tools with advanced CRM integrations and first-party data development, addressing growing concerns about fraud, privacy, and performance.
The company’s effective S-1 registration statement also opens the door to expansion capital, which will fund proprietary technologies such as Polygon for hyper-granular targeting and AI-driven analytics.
Financial Discipline and Growth
Specificity reported $260,000 in revenue for the quarter ending September 30, 2025, representing 21.7% quarter-over-quarter growth. At the same time, operating expenses declined 37.9% year-over-year to $162,754, highlighting disciplined cost management. The company is preparing to release its fourth-quarter results shortly.
To date, Specificity has served billions of impressions, driven millions of website visits, and helped generate hundreds of millions in client revenue. Its emphasis on clean, compliant data assets positions the company well in a post-cookie world.
Positioned for the Streaming Boom
“2025 was a breakthrough year, and 2026 will be one of serious expansion,” Wood added. “Our hybrid model—blending creative agency expertise with cutting-edge AdTech—has proven its edge in combating the $84 billion annual fraud in digital advertising.”
Specificity is platform-agnostic, deploying campaigns across Connected TV (CTV), social, display, and automated workflows to reach high-intent audiences. With streaming now surpassing traditional TV, 85% of U.S. households subscribe to platforms and ad views are up 45% since 2020, the company believes it is perfectly positioned to capture significant market share.
With strong client testimonials and growing enterprise adoption, Specificity is staking its claim as a leader in transparent, efficient, and fraud-free digital advertising, just as brands and investors alike demand accountability in every marketing dollar spent.
For more on Specificity (OTCID:SPTY) visit https://specificityinc.com/