Coty Inc. (NYSE:COTY) said it has entered into a strategic partnership with OpenAI to introduce ChatGPT Enterprise across selected parts of its global organization, marking a key step in the beauty group’s broader artificial intelligence strategy.
Under the collaboration, Coty employees in targeted functions will gain access to OpenAI’s AI models through the ChatGPT Enterprise platform, which includes enterprise-grade security, data protection and privacy safeguards. The rollout is designed as an initial phase, with scope to expand usage over time depending on business requirements.
“This collaboration enables Coty teams to securely use OpenAI’s leading, enterprise-grade AI capabilities in line with Coty’s expectations for privacy, quality, and performance,” said Jerome Auvinet, Coty’s Chief Information, Digital Innovation & Business Services Officer. “It helps our teams work more efficiently and focus on higher-value contributions.”
Coty said the agreement builds on its existing internal AI efforts and employee development initiatives. The group has already launched a global upskilling program featuring live training, practical workshops and leadership involvement, aimed at helping staff embed AI tools into everyday workflows.
Founded in 1904, Coty is one of the world’s largest beauty companies, with a broad portfolio covering fragrances, color cosmetics, and skin and body care. Its brands are sold across more than 120 countries and territories, spanning both prestige and mass-market segments.
The company said the OpenAI collaboration reflects its approach to adopting advanced technologies in a controlled and responsible way, combining strong governance and quality standards with a continued emphasis on human expertise at the core of its operations.