Spotify (NYSE:SPOT) shares climbed more than 3% after the streaming platform revealed plans to expand into physical book sales through a new collaboration with Bookshop.org, broadening its presence beyond audiobooks.
Starting this spring, premium users in the United States and the United Kingdom will be able to purchase hardcover and paperback titles directly within the Spotify app. The initiative builds on the company’s audiobook service, introduced in 2022, and signals a wider push to diversify its content portfolio.
As part of the agreement, Bookshop.org will oversee pricing, stock management, and order fulfillment. Spotify will earn an undisclosed affiliate commission on purchases completed through its platform. Bookshop.org is recognized for allocating a share of its proceeds to support independent bookstores.
The move introduces Spotify as a potential rival to Amazon.com, which currently leads the online book retail market and operates Audible, the dominant audiobook provider.
“We want to expand the audience for books,” said Owen Smith, Spotify’s global head of audiobooks, regarding the company’s move into physical book sales.
The expansion represents Spotify’s latest attempt to strengthen its broader content ecosystem beyond music streaming, as it seeks additional revenue opportunities and deeper engagement with its user base.