Zillow Group Inc. (NASDAQ:ZG) has introduced Zillow AI mode, a new conversational search feature designed to help users find homes, receive guidance, and carry out actions such as booking property tours or contacting agents using natural language prompts.
The feature is currently being tested in beta with a limited group of users and is expected to roll out more broadly during 2026, the company said. Zillow AI mode works within the company’s existing platform, delivering real-time responses based on live listing data for both homes for sale and rental properties.
“We’re connecting the entire housing journey with AI in a way that hasn’t been possible before,” said Jeremy Wacksman, CEO of Zillow. “Because Zillow operates across search, touring, financing, connections to professionals, transacting and closing, we can turn insight and data into real-world action, helping people move from discovery to keys in hand.”
The system allows users to ask questions such as “Can I afford this apartment if I move in June?” or “Find similar homes within my budget that are closer to light rail.” It can also estimate renovation costs, interpret market signals such as price reductions, explain affordability metrics, and provide insights about neighbourhoods.
Other functions include comparing different property options, evaluating the competitiveness of offers based on market conditions, explaining how Zestimate values have changed over time, and summarizing rental policies. Through the AI interface, users can also arrange tours and submit rental applications directly.
Zillow said the AI mode incorporates its Fair Housing Classifier to guard against discriminatory steering and operates in line with real estate regulatory requirements. The tool builds on the company’s broader AI capabilities, including its Zestimate valuation model and natural language search features.
Josh Weisberg, senior vice president of AI at Zillow, said the system gradually adapts to user behaviour and preferences, offering context-aware recommendations powered by the company’s proprietary data and custom AI models.