Tilray Brands Inc. (NASDAQ:TLRY) announced the introduction of PORTAL, a new cannabis brand tailored to experienced users with high THC tolerance. The launch comes ahead of the annual 4/20 celebration, a major date for the cannabis community.
PORTAL’s lineup includes liquid diamonds—described by the company as one of the most potent THC-dominant cannabis concentrates—as well as diamond-coated flower products. The initial range features infused pre-rolls and liquid diamond vape cartridges with THC levels ranging from more than 40% up to about 95–99%.
At launch, the brand will offer three products: the PORTAL Sloppy Troppy Diamond Coated 1g Pre-Roll containing more than 40% THC; the PORTAL Sloppy Troppy Liquid Diamonds 510 Cartridge with THC levels of 95–99%; and the PORTAL Lunar Lychee Liquid Diamonds 510 Cartridge, also featuring 95–99% THC.
“As the infused category matures, a clear gap has emerged between consumer expectations and product performance,” said Blair MacNeil, President, Canada, Tilray. “PORTAL is purpose-built for experienced consumers with high tolerance and uncompromising expectations.”
The new products will be rolled out through selected retail outlets across Canada, with distribution depending on provincial availability. All cannabis products are marketed through Tilray’s subsidiary Aphria Inc., which operates as a licensed producer under Canada’s Cannabis Act.
Tilray positions itself as a global lifestyle and consumer packaged goods company with operations spanning Canada, the United States, Europe, Australia and Latin America. The group manages more than 40 brands across over 20 countries, covering cannabis products, hemp-based foods and craft beverages.