Erayak Power Solution Group Inc. (NASDAQ:RAYA) has unveiled a strategic overhaul aimed at repositioning the company from a China-based manufacturer into a U.S.-focused research and development-driven energy solutions provider, according to a company announcement.
As part of this transition, Erayak carried out a market research tour across key U.S. states including California, Arizona, Texas, Florida, and New York to better understand regional power needs. The initiative followed its recent participation in the 2026 National Hardware Show in Las Vegas.
The company also introduced a new range of tri-fuel inverter generators, with capacities between 9kW and 13kW. These units can operate on gasoline, propane, or natural gas and feature automatic transfer switch technology, alongside solar-compatible inverters designed for backup power applications.
To support its North American expansion, Erayak is consolidating operations under its subsidiary Nexora. The restructuring is intended to localize research and development, customer support, and strategic decision-making for the U.S. market, while manufacturing will continue to be handled by Ruike Electronics.
“By establishing Nexora as our North American face, we are moving beyond manufacturing to become a vertically integrated power solutions provider,” said Lingyi Kong, chairman and CEO of Erayak Power.
The shift comes as the company navigates financial challenges. With a market capitalization of approximately $2.19 million and trailing twelve-month revenue of $27.1 million, Erayak carries a notable debt load. According to InvestingPro analysis, the company is currently consuming cash at a rapid pace, although analysts expect a return to profitability within the year. The stock has gained about 20% over the past week but remains down 88% since the start of the year.
Erayak is targeting regions with strong demand for backup power, particularly in states such as Texas and Florida. Its product portfolio includes sine wave inverters, off-grid systems, generators, and battery storage solutions.
At the National Hardware Show, the company secured new partnerships with North American retailers and industrial distributors, complementing its mix of direct-to-consumer sales and wholesale channels.
Historically, Erayak served the North American market primarily through export channels, supplying power solutions for mobile and emergency use cases.
In recent developments, the company completed a private placement of 5 million Class A shares to non-U.S. investors, raising $400,000 at $0.08 per share under Regulation S. It also entered into a $20 million at-the-market equity agreement with Craft Capital Management LLC, allowing it to issue shares on the Nasdaq Capital Market or other venues as needed.
Looking ahead, Erayak is increasing its focus on higher-capacity power solutions to address demand from AI-related infrastructure in North America. The company is preparing to launch pre-sales for its 6800PT and 6800PD tri-fuel inverter generators, while engineering validation for larger-capacity models is expected by mid-2026.
Additionally, Erayak reported a sharp surge in demand for its portable quiet inverter generators following severe winter storms on the U.S. East Coast, with daily unit sales increasing twentyfold.