GoPro (NASDAQ:GPRO) said it is expanding into the defense and aerospace sectors, partnering with consulting firm Oliver Wyman to assess potential applications for its camera technology.
The San Mateo-based company said the collaboration will focus on identifying addressable markets, evaluating technology fit, and developing go-to-market strategies for government and defense use cases. The initiative will involve engagement with stakeholders across defense, aerospace, and public sector organizations to design solutions that meet operational and regulatory standards.
“GoPro’s brand is well known within defense, government and aerospace sectors. For years, GoPro cameras have been used in numerous diverse use cases in these sectors, including recently being mounted to the solar array wings on the Artemis II Orion spacecraft,” said Nicholas Woodman, GoPro’s founder and CEO.
Oliver Wyman will apply its expertise in aerospace and defense consulting to help pinpoint mission-critical use cases where GoPro’s technology can add value. Timothy Wickham, a partner in the firm’s Aerospace and Defense practice, noted that customers in these sectors are increasingly turning to commercially available technologies to improve cost efficiency.
GoPro said its products are already deployed in demanding environments that require durability, high-quality imaging, and advanced video stabilization. The cameras have been used in a range of defense and aerospace settings, including onboard spacecraft for documentation and monitoring.
The move marks a strategic effort by GoPro to diversify beyond its core consumer business and tap into specialized markets with stringent performance requirements.