Meta Platforms (NASDAQ:META) is building an artificial intelligence-powered replica of its chief executive Mark Zuckerberg to interact with employees on his behalf, according to a report by the Financial Times citing sources familiar with the project.
The company has been advancing photorealistic, AI-driven 3D avatars capable of real-time interaction, and has recently shifted focus toward creating a digital version of Zuckerberg, the report said.
Zuckerberg is said to be closely involved in shaping and testing the system, which is designed to communicate with staff by offering responses and feedback. The AI model is being trained using his speech patterns, tone, public communications, and more recent views on company strategy.
Meta has invested tens of billions of dollars over the past year into developing what it calls “personal superintelligence,” as it looks to close the gap with competitors such as OpenAI and Google in advanced artificial intelligence.
Zuckerberg has been directly overseeing the company’s AI roadmap as it accelerates efforts to build next-generation models.