Beyond Meat Inc. (NASDAQ:BYND) has entered into a distribution partnership with Big Geyser to roll out its Beyond Immerse functional beverage range across more than 26,000 locations in the New York metropolitan area.
The agreement marks a shift for Beyond Immerse from primarily direct-to-consumer sales into broader retail distribution. Big Geyser supplies a wide network of outlets, including grocery stores, pharmacies, convenience shops, mass retailers, club stores, and foodservice venues throughout New York City and nearby counties such as Westchester, Putnam, Nassau, and Suffolk.
Each Beyond Immerse drink contains 20 grams of plant-based protein sourced from peas, along with 7 grams of fiber derived from tapioca, and delivers 100 calories per serving. The sparkling beverages are available in three flavors: Peach Mango, Strawberry Lemonade, and Cherry Berry. They also include electrolytes and antioxidant vitamin C, and are made with non-GMO ingredients, free from sugar alcohols, dairy, and whey protein.
“We designed our beverage platform to immerse the body in the extraordinary nutrition of plants, and with Big Geyser’s scale and execution, we look forward to helping consumers in one of the country’s most important markets refresh, refuel, and Go Beyond this summer,” said Ethan Brown, founder and CEO of Beyond Meat.
Jerry Reda, president and COO of Big Geyser, noted that the product’s formulation—free from whey protein and based on non-GMO ingredients—helps set it apart from competing protein beverages.
Big Geyser currently distributes drinks for brands such as Celsius, Poppi, C4, Bloom, Essentia Water, and Just Ice Tea. Beyond Meat plans to present its beverage lineup at Big Geyser’s upcoming Spring/Summer Trade Show in Uniondale, New York.