Company Highlights Strong Shareholder Returns Under New Leadership
Victoria’s Secret & Co. (NYSE:VSCO) released a letter to shareholders outlining its recent financial and operational progress as the company faces a proxy challenge from BBRC International Pte Limited ahead of its annual meeting scheduled for June 11.
The retailer said total shareholder return has climbed 141% since the appointment of CEO Hillary Super was announced in August 2024, outperforming peer groups tracked by analysts, the S&P 500 Consumer Discretionary Distribution Retail index, and the S&P 600.
Victoria’s Secret also reported 5% comparable sales growth during fiscal 2025 alongside a 15% increase in adjusted net income.
“Path to Potential” Strategy Remains Central Focus
The company said its ongoing “Path to Potential” transformation strategy is centered around four key priorities: reinforcing leadership in bras, revitalizing the PINK brand, expanding the beauty segment, and modernizing brand positioning.
According to management, the strategy has helped the company grow its customer base for the first time in several years while also gaining market share.
Proxy Contest Targets Current Board
BBRC International and Chairman Brett Blundy are currently pursuing a proxy contest aimed at reshaping Victoria’s Secret’s board.
The company noted that the board, chaired by independent director Donna James, has added three new independent directors since 2022 and selected Hillary Super as CEO after identifying the need for stronger merchant and retail leadership experience.
Analysts Continue to Support Turnaround Plan
Victoria’s Secret pointed to favorable commentary from analyst firms including Jefferies, UBS, Wells Fargo and Barclays regarding the company’s turnaround efforts.
The company said the median analyst price target has risen 70% since Super’s appointment, while 83% of analysts covering the stock currently maintain buy ratings.
Global Retail Footprint Continues to Expand
Victoria’s Secret operates approximately 1,420 retail locations across around 70 countries and employs more than 30,000 workers globally.
Its portfolio includes the Victoria’s Secret brand, PINK, and digital intimates platform Adore Me.