JPMorgan lowers gold forecast on weaker demand but still sees long-term upside

JPMorgan has reduced its gold price forecasts for 2026, pointing to softer short-term demand conditions, although the bank continues to hold a bullish longer-term outlook and still expects gold to climb toward $6,000 per troy ounce by the end of the year.

The bank lowered its 2026 average gold price forecast to $5,243 per ounce from a previous estimate of $5,708, citing weaker investor participation and subdued market positioning in the near term.

According to JPMorgan, gold is currently trading within a narrow technical range between its 200-day moving average near $4,340 per ounce and its 50-day moving average around $4,730 per ounce, while futures market activity and ETF inflows remain relatively muted.

“Gold is on the back burner for most investors at the moment,” analysts led by Gregory Shearer wrote, adding that concerns over the possibility of Federal Reserve interest rate increases in response to energy-driven inflation are limiting investor confidence in the short term.

Despite the downgrade to its forecasts, JPMorgan stressed that it views the recent weakness as a temporary pause rather than a fundamental change in trend. The bank said its constructive long-term thesis — based on fiscal risks, currency debasement concerns, geopolitical fragmentation and uncertainty surrounding U.S. policymaking — remains intact, but is “on hold until more clarity arrives around a resolution of the Iran conflict.”

One of the key developments JPMorgan is monitoring is a possible reopening of the Strait of Hormuz, which the bank’s oil analysts expect could occur in June. Analysts believe such a development would ease inflation-related risks and begin reversing recent gains in the U.S. dollar and real bond yields, potentially triggering a recovery in gold prices toward technical resistance levels between $4,900 and $5,100 per ounce.

The bank also expects investors who previously reduced gold exposure to gradually return to the market, supporting a rebound in demand during the second half of the year.

JPMorgan reduced its forecast for central bank gold purchases in 2026 to 640 tonnes from 800 tonnes previously, after officially reported net buying dropped to just 16 tonnes during the first quarter amid increased selling activity. However, including unreported purchases, total central bank buying still reached 244 tonnes during the quarter, based on estimates from the World Gold Council and Metals Focus.

The bank additionally cut its forecast for ETF inflows to around 400 tonnes for the full year from an earlier projection of 580 tonnes, although it noted that global ETF holdings remain up by 108 tonnes since the start of the year.

Analysts said the largest risk to their outlook would be a scenario in which strong U.S. labour market conditions and rising inflation force the Federal Reserve into a prolonged cycle of interest rate hikes, potentially leading to sustained outflows from Western gold-backed ETFs.

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