Stellantis (NYSE:STLA) plans to significantly broaden Jeep’s European portfolio by the end of the decade, with the brand targeting a six-model lineup by 2030. The expansion will include a new large SUV developed with Chinese partner Dongfeng, alongside two additional compact SUVs, as the automaker strengthens its electrified offering across Europe.
Electrification remains central to Jeep’s strategy
The move reinforces Jeep’s position as one of Stellantis’ priority global brands and reflects the group’s long-term investment strategy for the European market. Recognised globally for its off-road heritage, Jeep continues to position itself as a premium marque in Europe.
Under Stellantis’ 2030 business plan, unveiled last month, Jeep was identified as one of four global brands set to receive the largest share of future investment.
Fabio Catone, Jeep’s Head of Europe, said the brand’s European range will consist of vehicles offering multiple powertrain options by 2030, including hybrid and fully electric models, with all-wheel drive available across the lineup.
The electric-only, all-wheel-drive Recon off-road vehicle is scheduled to launch early next year.
New SUV to be developed with Dongfeng
Catone said the forthcoming D-segment SUV, which will be manufactured in China, will be a “truly full-fledged” Jeep and will be marketed in both China and Europe, with additional international markets also under consideration.
Fabio Carli, Jeep’s European Product Marketing Manager, said the company had been assessing how best to enter a market segment where Jeep has had only a limited presence, adding that “the best way” to achieve this was through Stellantis’ long-standing partnership with Dongfeng.
Last month, Stellantis and Dongfeng announced a US$1.2 billion agreement to manufacture Jeep and Peugeot vehicles in China. The deal forms part of Stellantis’ broader partnership strategy, which also includes manufacturing collaborations with Dongfeng and Leapmotor in Europe.
Carli added that the new SUV will use a platform jointly developed with Dongfeng, stating: “This is absolutely not a rebadge… it is a project clearly developed in partnership, therefore with a strong presence of Stellantis as well.”
Two additional compact SUVs planned
Jeep also intends to introduce two B-segment SUVs before 2030, including a compact model and a larger variant, both based on Stellantis’ STLA One platform.
While Catone did not provide launch dates for the new models, he confirmed that several introductions are planned before the end of the decade.
The current European range includes the Avenger compact SUV and the recently launched Compass, which competes in the C-segment.
Catone also said Stellantis is continuing to evaluate a next-generation version of the Wrangler for Europe, despite the model currently falling outside the company’s plans because of the region’s CO₂ emissions regulations.
“We’re continuing to work on it, but until we have it 100% in hand, we’ve decided not to include it,” he said.