Aurora Mobile Limited (NASDAQ:JG) announced that Purrrr, an international Internet of Things (IoT) platform focused on stray cat care and rescue, has integrated its EngageLab AppPush technology to support real-time notifications and user engagement across its network of smart feeding devices.
Purrrr currently operates more than 20,000 smart feeders across 200 cities in over 10 countries, including markets in Asia, North America and Oceania.
EngageLab Provides Real-Time Notifications for Smart Feeders
Purrrr connects smart feeding devices with users through an application that allows remote feeding, live video monitoring and the recording of animal health information.
When an AI-enabled camera detects a cat approaching a feeder, users receive notifications enabling them to access a live stream and dispense food remotely.
EngageLab AppPush is designed to deliver notifications in under one second, helping users respond while animals remain at feeding locations.
The technology supports multiple messaging channels, including Firebase Cloud Messaging, Apple Push Notification service and device manufacturer networks, to improve notification delivery across different regions and network conditions.
Platform Supports Global User Engagement
The integration also provides time-zone-aware messaging, allowing non-urgent notifications to be delivered silently or grouped together while maintaining immediate alerts for critical device issues.
EngageLab’s monitoring capabilities enable Purrrr to track notification delivery and user interactions, supporting troubleshooting and targeted communications.
The platform also uses feeding activity and user information to provide customised notifications covering food replenishment, animal healthcare and community events.
Purrrr Reports More Than 1.75 Million Downloads
According to Aurora Mobile, Purrrr has exceeded 1.75 million downloads globally and recorded a peak of 44,000 downloads in a single day.
The application also reached first place in Thailand’s iOS Social Networking category during August 2025.
Aurora Mobile said the EngageLab integration supports Purrrr’s international operations and continued expansion of its smart feeder network.
The company provides customer engagement, messaging and AI-based business technology services through its EngageLab platform and other products.
Financial terms of the arrangement were not disclosed.