SoFi Technologies Inc. (NASDAQ:SOFI) surged 7.4% Tuesday after announcing new private market fund offerings through partnerships with Cashmere, Fundrise, and Liberty Street Advisors. This expansion significantly broadens access for SoFi’s 10.9 million members to high-growth private companies such as OpenAI, SpaceX, and Epic Games, with minimum investments starting at just $10.
The new partners bring diverse expertise to the platform: Fundrise, the largest direct-to-consumer alternative asset manager in the U.S., boasts over 2 million users and a strong track record in real estate and venture capital; Cashmere specializes in early-stage companies backed by cultural influencers like Josh Allen and Jayson Tatum; while Liberty Street Advisors offers unique access to private market and alternative asset strategies designed to diversify beyond traditional equities and bonds.
“SoFi is expanding alternative investment opportunities for a new generation of investors,” said CEO Anthony Noto. The move comes amid growing competition in fintech to democratize alternative investing for younger retail investors eager for exposure to fast-growing companies traditionally reserved for institutions. Over the past year, SoFi has added funds from ARK, KKR, Carlyle, and Franklin Templeton, enhancing its suite across private equity, real estate, and credit markets.
The new offerings are fully integrated into SoFi’s app and website, positioning the platform as a central hub for retail alternative investing. “Our unmatched selection across private equity, venture capital, private credit, and real estate allows members to build diversified portfolios to reach financial independence,” Noto added.
By lowering barriers to private asset classes, SoFi aims to lead a financial services shift emphasizing accessibility, giving its members streamlined, low-cost access to previously exclusive investments via a single mobile interface.