Shares of MINISO Group Holding Limited (NYSE:MNSO) rose 2.4% on Thursday following the company’s release of second-quarter results, which significantly outperformed analyst expectations thanks to strong revenue gains and improved same-store performance.
The company posted adjusted earnings per ADS of RMB2.24 ($0.31), surpassing the anticipated RMB1.75 by RMB0.49. Revenue reached RMB4.97 billion ($693.2 million), topping the consensus forecast of RMB4.86 billion and marking a 23.1% increase year-over-year.
MINISO reported a notable rebound in same-store GMV growth, turning positive this quarter after a mid-single-digit decline in the prior period. Its mainland China operations recorded low-single-digit growth, while the TOP TOY brand delivered an impressive 87% year-over-year revenue jump to RMB402.2 million.
“We are gratified that MINISO Group accelerated growth in the June Quarter and we delivered a double-digit growth of operating profit which exceeded our expectations,” said Guofu Ye, Founder, Chairman, and CEO of MINISO.
The company continued expanding internationally, opening 554 net new stores year-over-year, bringing the total global store count to 7,905. Notably, 74.5% of newly opened MINISO stores in the past 12 months were located outside China.
MINISO also declared an interim dividend of $0.2896 per ADS, reflecting management’s confidence in the firm’s financial health. As of June 30, 2025, the company held RMB7.47 billion ($1.04 billion) in cash.
Looking ahead, CFO Eason Zhang commented: “We now expect revenue growth to accelerate for the remainder of 2025.”