Cardlytics (NASDAQ:CDLX) saw its stock jump 30% following a positive report from Citron Research, which labeled the company as the “next fallen angel poised for significant gains.”
Citron highlighted Cardlytics’ strong partnerships with major banks and financial institutions—including American Express, Chase, Bank of America, Wells Fargo, Citibank, and Lloyds—as a major advantage. The research firm cited American Express’s recent Platinum card refresh as evidence supporting a bullish outlook for Cardlytics.
“With proper executions #CDLX is on the brink of their $APP like transformation,” Citron stated, emphasizing the company’s potential for substantial upside. The firm also noted it would “continue to update this story as it is that compelling.”
The positive report comes as American Express raised the annual fee on its Platinum card by $200 to $895, while adding roughly $1,500 in new perks, including $400 in annual dining credits at Resy restaurants, $300 for Lululemon Athletica purchases, and $200 toward Oura rings.
Cardlytics provides a platform that allows banks to manage rewards programs while giving marketers actionable insights from purchase data. Its integration with leading financial institutions positions it to benefit as banks increasingly value customer data and loyalty initiatives.
This content is for informational purposes only and does not constitute financial, investment, or other professional advice. It should not be considered a recommendation to buy or sell any securities or financial instruments. All investments involve risk, including the potential loss of principal. Past performance is not indicative of future results. You should conduct your own research and consult with a qualified financial advisor before making any investment decisions.