Rumble Inc. (NASDAQ:RUM) saw its shares surge 13.2% on Monday after reporting third-quarter results that signaled a notable improvement in profitability, even as revenue dipped slightly. The video-sharing platform continues to streamline its operations and strengthen its position ahead of the U.S. election season, a period that typically drives higher engagement.
The company posted a net loss of $16.3 million, or $0.06 per share, in line with analyst expectations and a significant improvement from the $31.5 million loss reported a year earlier. Revenue came in at $24.8 million, just below the $26.86 million consensus estimate and down 1% from the same quarter last year.
While monthly active users (MAUs) declined to 47 million from 51 million in the prior quarter, average revenue per user (ARPU) rose 7% to $0.45. Rumble attributed the decline in MAUs to “a slowdown of news and political commentary outside of a U.S. election cycle, combined with seasonality related to content creators who produce less content during the summer months.”
“We’re seeing progress in the uptake of new brands, but we are still at the early stages of that process,” the company said in its earnings release. Rumble also reported a solid liquidity position of $293.8 million, including $269.8 million in cash and 210.82 Bitcoin valued at $24 million as of September 30.
Operating efficiency continued to improve, with cost of services down 31% year over year to $25.2 million, mainly due to an $11.9 million reduction in programming and content costs.
Rumble has been expanding its strategic partnerships to drive growth. In August, it announced an alliance with Cumulus Media to enhance distribution and monetization across Cumulus’s radio stations and the Rumble platform. In October, Rumble partnered with Perplexity to integrate AI-powered search tools, aimed at improving video discovery for users.
The company’s adjusted EBITDA loss narrowed to $15.1 million, an $8.4 million improvement from the same quarter in 2024, reflecting Rumble’s continued progress in cost management and operational focus as it prepares for higher activity during the 2026 election cycle.