TKO Group Holdings (NYSE:TKO) saw its shares gain about 2.3% in premarket trading after unveiling a multi-year agreement with Polymarket, which will serve as the Official and Exclusive Prediction Market Partner for both UFC and Zuffa Boxing.
The deal marks the first time major fight organizations will incorporate prediction market technology into their products. As part of the arrangement, Polymarket will power a live Fan Prediction Scoreboard integrated directly into UFC broadcasts.
Polymarket will also become the inaugural official brand partner of Zuffa Boxing ahead of its launch scheduled for January 2026.
The partnership arrives as TKO Group prepares to transition its fight content to a new home, with all UFC and Zuffa Boxing events set to stream exclusively on Paramount+ beginning in 2026.