BellRing Brands (NYSE:BRBR) traded 2.9% higher on Thursday after revealing that its board has signed off on a fresh $600 million share repurchase program.
The new two-year authorization will take effect on November 19, 2025, once the company finishes its current buyback activity. BellRing has already repurchased roughly $123 million under its existing $400 million authorization, which was initiated on September 2, 2025, and will be terminated when the new plan begins.
According to the announcement, BellRing may execute repurchases through a range of methods—including open market purchases, privately negotiated transactions, or accelerated share repurchase agreements. The company also stressed that the authorization is optional, stating that it is not required to repurchase any specific number of shares and may pause or discontinue the program at any time.
Management said the pace and scale of buybacks will depend on factors such as market conditions, share valuation, liquidity, and regulatory considerations.
Share repurchase plans are often viewed as a signal of confidence from leadership and can provide support for stock performance by lowering the number of shares outstanding, which may boost earnings per share over time.