Meta reportedly to face fresh EU scrutiny over WhatsApp’s AI rollout

Brussels is preparing to launch a new antitrust investigation into Meta Platforms Inc (NASDAQ:META) tied to the introduction of artificial intelligence tools inside WhatsApp, the Financial Times reported on Thursday.

According to the report, which cited two officials familiar with the matter, the European Commission intends to examine how Meta embedded its Meta AI assistant into the widely used messaging platform earlier this year.

The announcement could come within days, though the timing remains fluid, the newspaper said.

If confirmed, the case would add to Meta’s growing list of regulatory hurdles in Europe, where authorities have steadily intensified oversight of the company’s operations across its suite of apps.

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