Shares of Innovative Eyewear Inc (NASDAQ:LUCY) jumped about 38% in premarket trading on Wednesday after the company reported a sharp increase in fourth-quarter sales, with preliminary figures pointing to year-on-year growth of roughly 45%.
The smart eyewear manufacturer, which designs products under brands such as Lucyd, Reebok and Nautica, said revenue for the fourth quarter of 2025 reached approximately $1 million, up significantly from the same period a year earlier. For the full year, preliminary sales are estimated at around $2.7 million, representing a 65% increase compared with $1.6 million in 2024.
Alongside the sales update, the company said members of its management team — including Chief Executive Officer Harrison Gross, Chief Financial Officer Oswald Gayle and other senior executives — intend to buy shares in the open market. Management cited confidence in the company’s strategy and long-term growth outlook as the motivation behind the planned purchases.
Commenting on the performance, Gross said: “Whilst these results remain subject to audit, we are pleased with the preliminary sales growth achieved in both the fourth quarter and full year 2025 compared to 2024.”
Innovative Eyewear also highlighted its current market positioning, stating that it holds an estimated 44% share of the smart safety glasses category on Amazon.com. Looking ahead, management said it is optimistic about securing placements with major national retail chains in 2026, following the build-out of a global fulfillment network during 2025.