Birkenstock (NYSE:BIRK) said it is targeting €1 billion in additional revenue over the next three years, outlining an ambitious growth plan even as the footwear group navigates near-term pressure from U.S. tariffs.
Speaking during an investor presentation on Wednesday, the German sandal maker—founded in 1774—said it is aiming for constant-currency revenue growth of between 13% and 15% over the period. The company expects double-digit expansion across both the Americas and the Europe, Middle East and Africa region, while its Asia-Pacific business is projected to roughly double in size.
Birkenstock added that adjusted earnings per share are expected to grow about 200 basis points faster than revenue, pointing to operating leverage as scale increases.
In Europe in particular, the group sees strong momentum in closed-toe footwear, a strategic diversification area, with demand forecast to grow about 1.5 times faster than its traditional open-toe styles.
At the same time, the company said it plans to deepen its positioning as a direct-to-consumer player, aiming to “act as a direct-to-consumer brand” and deliver “the most optimal own-channel experience.”
The update follows Birkenstock’s recent warning that holiday-quarter sales would be softer than previously expected, reflecting a pullback in discretionary spending as consumers grow more cautious amid tariff-related economic uncertainty. Revenue for the quarter ended December 31 is expected to reach €402 million, slightly below market expectations of €403.3 million, according to Reuters.