36Kr Holdings Inc. (NASDAQ:KRKR), a Beijing-based media and services platform focused on China’s New Economy, reported its follower base reached 36.8 million as of December 31, 2025, extending its streak to 19 consecutive quarters of user growth. The company primarily generates revenue through online advertising, enterprise value-added services and subscription offerings, with advertising remaining the largest contributor despite pressure on average revenue per client.
On March 17, 2026, the company released unaudited results indicating it returned to profitability in both the second half and the full year of 2025. Net income totaled RMB16.2 million in the second half and RMB11.4 million for the full year, reversing the significant losses recorded in 2024. Revenue for the second half increased 4.7%, while full-year revenue remained largely unchanged. However, significant cost-cutting efforts reduced operating expenses by as much as 36%, pushing gross margin up to 60.0% in the second half and 57.7% for the full year. The improvement reflects a strategic shift toward leaner operations and stronger monetization, potentially enhancing the company’s competitiveness in China’s digital media and New Economy services sector.
Management also pointed to continued integration of content innovation, commercial initiatives and technology, including plans to broaden the use of artificial intelligence across industries to support “high-quality, sustainable development.”
The company’s revenue mix showed modest gains in enterprise value-added services, a slight decline in online advertising over the full year and more pronounced weakness in subscription services. Future performance is likely to depend on the company’s ability to deepen relationships with enterprise clients, stabilize subscription demand and capitalize on AI-driven commercialization opportunities while preserving its improved profitability.
More about 36Kr Holdings Inc
36Kr Holdings Inc. is a Beijing-based media and services company focused on China’s “New Economy.” It provides online advertising, enterprise value-added services and subscription products to startups, corporations and investors. Listed on Nasdaq under the ticker KRKR, the company distributes content across major Chinese social and video platforms and monetizes through brand marketing and information services.