Hilton (NYSE:HLT) announced an exclusive franchise agreement with YOTEL that will bring the design-focused hotel brand into Hilton’s global distribution network. Under the deal, YOTEL will become the first brand to join Hilton’s newly created Select by Hilton platform.
The agreement allows YOTEL to continue operating independently while connecting its portfolio of 23 hotels across 10 countries to Hilton’s reservation system and Hilton Honors loyalty program. The brand is known for its urban properties featuring compact, technology-driven rooms equipped with convertible beds and automated services.
“The addition of YOTEL to Hilton’s network is the latest example of our commitment to capital efficient growth through a relationship that is both complementary to our existing brand portfolio,” said Christian Charnaux, executive vice president and chief development officer at Hilton.
Select by Hilton is intended to serve as a platform for established hotel brands that want to tap into Hilton’s global network while maintaining their own identity and operational structure. Brands that participate gain access to Hilton’s distribution channels, technology infrastructure and loyalty ecosystem.
Founded in London in 2007, YOTEL currently operates properties in major cities such as New York, Tokyo, Amsterdam and Singapore. The company plans to significantly expand its footprint, aiming to more than triple its hotel portfolio in the coming years. Chief Executive Officer Phil Andreopoulos said the partnership offers “unmatched global distribution and loyalty scale” while allowing YOTEL to preserve its brand identity.
Once integration is completed, Hilton Honors members will be able to earn points and access loyalty benefits when staying at YOTEL hotels. The first properties are expected to become bookable through Hilton’s platforms toward the end of 2026.