Fox Corporation (NASDAQ:FOX) said it has entered into an agreement with prediction market platform Kalshi to integrate market-based forecasting data across its media properties, including Fox News Channel, Fox Business Network, Fox Weather and the Fox One streaming service.
Under the sponsored collaboration, Kalshi’s real-time prediction market data will be incorporated into Fox’s television broadcasts and digital content. Kalshi will work alongside Fox’s data and production teams to create visualizations tied to coverage of political developments, economic trends, weather events and cultural topics.
Kalshi said its platform attracts millions of visitors each month, noting that roughly 70% of users monitor prediction market odds while about 30% actively place trades. The company describes its service as the largest prediction market platform.
“More people are watching Kalshi’s forecasts than trading them, which says a lot: our data effectively complements news and polls,” said Tarek Mansour, Kalshi’s co-founder and CEO.
Paul Cheesbrough, CEO of Tubi Media Group, said prediction markets have become “an essential data point” within Fox’s broader content strategy.
Fox News Channel has held the top position in U.S. cable news ratings for 24 consecutive years, while Fox Business Network ranks as the leading business-focused channel on cable television. Fox News Media reaches nearly 200 million people each month and also distributes content through Fox One, the company’s direct-to-consumer streaming platform.
Fox said the integration reflects a broader trend of incorporating prediction market data into mainstream media coverage, positioning it as a complementary source alongside traditional polling and expert analysis.