Adobe (NASDAQ:ADBE) has introduced Firefly AI Assistant, a new conversational tool designed to help creators manage complex workflows across multiple Creative Cloud applications using natural language prompts.
Set to launch in public beta soon within Adobe Firefly, the assistant allows users to describe the outcomes they want, while the system coordinates tasks across applications such as Photoshop, Premiere, Lightroom, Express and Illustrator. It also retains context between sessions and connects with Frame.io to support collaboration, reviews and feedback.
Adobe has also broadened Firefly’s feature set with new tools for video and image editing. The updated Firefly Video Editor includes improved speech processing, more advanced color controls and integration with Adobe Stock, providing access to more than 800 million licensed assets. Additional image tools include Precision Flow for generating variations and AI Markup for more accurate edit placement.
The company has expanded its AI ecosystem by adding Kling 3.0 and Kling 3.0 Omni video models, bringing the total number of supported AI models on the platform to over 30. These join existing collaborations with providers such as Google, Runway and ElevenLabs.
“Adobe is leading the shift into a new era of agentic creativity, where you direct how your work takes shape and your perspective, voice and taste become the most powerful creative instruments of all,” said David Wadhwani, President, Creativity & Productivity Business at Adobe.
Adobe said the assistant will also work with external AI systems, including Anthropic’s Claude. While the new video and image editing features are already available to Firefly subscribers, the AI Assistant itself is expected to enter public beta in the coming weeks.
The announcement comes ahead of Adobe Summit, the company’s annual customer experience conference.