Shares of Adobe Inc (NASDAQ:ADBE) rose more than 2% in premarket trading on Wednesday after the company introduced a new share repurchase programme worth up to $25 billion.
The buyback initiative, which is set to run through April 2030, comes as the Photoshop developer looks to bolster investor confidence amid growing concerns over the impact of artificial intelligence on its core creative software business.
Earlier this week, Adobe also rolled out a suite of AI agents aimed at helping enterprise clients automate digital marketing and related processes, as competition from emerging players such as Anthropic continues to intensify.