Webuy Global Ltd. (NASDAQ:WBUY) reported travel bookings of $3.34 million during the three-day NATAS Fair held in March 2026, marking a 27% increase from the $2.63 million recorded at the same event a year earlier, according to a company statement. The performance comes despite continued pressure on the company’s share price, which has fallen 77% over the past year to around $1.21, leaving it with a market capitalization of approximately $5.93 million.
The NATAS Fair, organized by the National Association of Travel Agents Singapore, is a key regional travel exhibition. At the event, Webuy promoted outbound travel packages under its Travel with Webuy brand, offering itineraries across destinations including China, Europe, and broader Asia, alongside private tours and tailored travel options.
During the exhibition, the company also deployed an in-house AI-powered sales tool designed to capture customer consultation data and enhance real-time demand analysis and travel recommendations.
“We are highly encouraged by this year’s NATAS performance, achieving over $3.34 million in bookings within just three days,” said Bin Xue, Chief Executive Officer of Webuy. “We believe this result reflects not only strong demand for curated travel experiences, but also the increasing effectiveness of our technology-driven sales model.”
Webuy operates as a travel solutions provider offering leisure travel, cross-border tours, and customized travel services across markets including Indonesia, Singapore, and other international regions. The company said it plans to continue investing in artificial intelligence capabilities, regional supplier partnerships, and a broader range of travel offerings spanning consumer, premium, and enterprise segments.
In a separate update, Webuy highlighted recent initiatives aimed at expanding its business. These include the launch of a chartered Antarctica expedition cruise under its Altitude Travel brand, which generated more than $777,500 in transaction value within its first month. The offering features a 15-day journey exploring the Antarctic Peninsula with guided wildlife experiences.
The company has also introduced an AI-enabled Meetings, Incentives, Conferences, and Exhibitions (MICE) division, which recorded over $2 million in sales within its first two months. This move signals Webuy’s entry into the corporate and institutional travel market, leveraging its regional supplier network across Asia.
These developments underscore Webuy’s efforts to diversify its offerings and strengthen its footprint in the global travel industry.