Peloton Interactive (NASDAQ:PTON) climbed 6% on Monday after Spotify (NYSE:SPOT) revealed a new partnership that brings Peloton fitness content to its platform.
Through the collaboration, Spotify Premium subscribers in supported regions will be able to access more than 1,400 ad-free, on-demand classes from Peloton as part of their existing memberships. The offering spans a range of formats, including outdoor running, strength training, cardio, yoga, and meditation sessions, led by instructors such as Rebecca Kennedy, Ally Love, and Rad Lopez. No specialized equipment is required.
Spotify Expands Into Guided Fitness Experiences
Spotify said the initiative marks its entry into structured fitness content, adding guided workouts to its existing lineup of music, podcasts, audiobooks, and video. The company noted that nearly 70% of its Premium users engage in workouts monthly, with over 150 million fitness-related playlists currently active worldwide.
“For nearly two decades, Spotify has been the soundtrack to the world’s workouts,” said Roman Wasenmüller, VP, Global Head of Podcasts at Spotify. “But listening was only the beginning. Today, we are expanding Spotify to become a true daily wellness companion.”
Broader Wellness Content and Accessibility
In addition to Peloton classes, both free and Premium Spotify users will have access to curated playlists and content from wellness creators such as Yoga with Kassandra, Caitlin K’eli, Sweaty Studio, and Chloe Ting.
The new fitness content is accessible across mobile, desktop, and TV platforms. Most sessions are offered in English, with select classes available in Spanish and German. Premium users will also have the option to download workouts for offline use.
More about Peloton Interactive
Peloton Interactive is a connected fitness company that combines hardware, software, and digital content to deliver interactive workout experiences, expanding its reach through partnerships beyond its core equipment ecosystem.