Stellantis (NYSE:STLA) has announced plans to invest more than €1 billion in France to support production of three new Peugeot models at its Mulhouse manufacturing facility. The vehicles, which will be offered in both electric and hybrid versions, are expected to enter production in 2029.
New C-Segment Models to Strengthen Peugeot’s Market Position
According to the company, the upcoming vehicles will compete in the European C-segment, one of the region’s largest automotive categories.
The three models will be built on Stellantis’ STLA One modular architecture, a platform designed to support the group’s next generation of electrified vehicles. Management believes the programme will reinforce Peugeot’s presence in a segment that accounts for roughly 30% of total vehicle sales across Europe.
Investment Supports Long-Term Electrification Strategy
The Mulhouse project forms part of Stellantis’ broader FaSTLAne 2030 strategy, unveiled on May 21.
The plan focuses on accelerating the development of global vehicle platforms while expanding the company’s electrified product lineup. The investment in Mulhouse reflects Stellantis’ commitment to modernizing its industrial footprint and strengthening its position in the transition toward low-emission mobility.
Announcement Made During Government Visit
The investment was officially presented during a visit to the Mulhouse production site attended by French government representatives.
Among those present were Roland Lescure, Minister of Economy, Finance and Industrial, Energy and Digital Sovereignty, and Sébastien Martin, Minister Delegate for Industry.
The project highlights the strategic importance of the Mulhouse facility within Stellantis’ future manufacturing network and reinforces France’s role in the group’s long-term industrial plans.