AT&T Inc. (NYSE:T) has launched a new marketing partnership with Disney (NYSE:DIS) and Pixar centered on the upcoming release of Toy Story 5, combining original advertising content, retail activations and community-focused events ahead of the film’s theatrical debut on June 19.
The campaign is designed to engage families through a mix of in-store experiences, exclusive merchandise and special screenings tied to the latest installment of the popular animated franchise.
Custom Pixar Collaboration Headlines Campaign
As part of the initiative, AT&T worked directly with Pixar Animation Studios to create a bespoke animated commercial featuring characters from Toy Story 5.
The advertisement forms the centerpiece of a broader promotional effort intended to highlight themes of connection and family engagement while showcasing AT&T’s consumer products and services.
Interactive Store Experiences Planned Across Major Cities
Beginning June 8 and running through July 9, select AT&T retail locations will be transformed into immersive Toy Story 5 experiences.
The activations will take place in six key U.S. markets: Atlanta, Austin, Chicago, Dallas, Los Angeles and New York.
Visitors will be able to participate in themed activities designed to bring elements of the film into a retail setting.
AT&T Highlights Focus on Family Connections
Company executives said the partnership aligns with AT&T’s broader focus on helping families stay connected.
“Connection is what AT&T does best, and this collaboration with Disney and Pixar’s Toy Story 5 lets us bring that to life for families in a real way,” said Angela Rittgers, senior vice president of consumer national revenue operations at AT&T.
Exclusive Merchandise and Community Screenings
The company will begin offering officially licensed Toy Story accessories starting June 5 through selected retail locations and online channels.
The product lineup includes themed phone cases, portable battery packs and character-inspired accessories.
AT&T also plans to host special screenings of the movie for families participating in programs through its Connected Learning Centers, extending the campaign beyond traditional marketing channels.
Digital Inclusion Efforts Remain a Key Focus
The company highlighted the role of its Connected Learning Centers, which form part of its broader digital equity strategy.
Since 2021, AT&T says its digital learning initiatives have reached more than 2.4 million people, while nearly one million students have participated through The Achievery educational platform.
The telecommunications provider aims to expand the program further, targeting at least 100 Connected Learning Centers by the end of 2027.
Campaign Showcases Family-Oriented Device Portfolio
The Toy Story 5 collaboration will also serve as a platform to promote AT&T’s amiGO product family.
The lineup includes devices designed specifically for younger users, including a children’s smartphone, smartwatch and tablet equipped with parental controls and monitoring tools intended to help families manage digital activity.
Toy Story 5 Brings Back Familiar Characters
Directed by Andrew Stanton, Toy Story 5 reunites several longtime cast members, including Tom Hanks, Tim Allen and Joan Cusack.
The film also introduces a new character, Lilypad, a tablet device voiced by Greta Lee, reflecting the franchise’s latest exploration of technology’s role in children’s lives.
Through its partnership with Disney and Pixar, AT&T is seeking to combine entertainment, technology and community engagement as excitement builds ahead of the film’s summer release.